Caterpillar to continue partnership with RCR in 2018

Caterpillar will continue its decade-long sponsorship of the No. 31 Richard Childress Racing Chevrolet currently piloted by Ryan Newman.

The Peoria, Illinois-based company has supported Newman, 40, since 2014 when he posted his career-best second-place finish in the NASCAR Cup standings.

“I am happy to announce the continuation of our partnership with Caterpillar and the No. 31 Chevrolet in the Monster Energy NASCAR Cup Series,” said Childress, Chairman and CEO of Richard Childress Racing in a statement. “I’ve had the opportunity to meet and interact with so many Cat dealers, customers and equipment operators through the past nine years. They are passionate about both racing and their Cat equipment, and I share their passion for both.

“I have used Cat equipment for many years and there is no better heavy machinery on the market. We’ve enjoyed our long-term association with Caterpillar, and helped them sell a lot of equipment over the years. I’m proud to represent the Cat brand.”

Newman picked up his 18th career Cup win in March at Phoenix Raceway to earn his third berth under NASCAR’s Playoff format.

The team announced on Tuesday that Caterpillar will incorporate Newman and No. 31 RCR team in future digital and social media strategies.

“Some of our strongest brand ambassadors are found in our friends on the RCR team,” said Caterpillar Vice President, Nigel Lewis. “Together, we share a commitment to teamwork, advanced technology and healthy competition. Because of our partnership with RCR, we have engaged and entertained countless customers over the years across North America, and built lasting relationships and strong customer loyalty as a result.

“We look forward to another exciting racing season and extending the relationship beyond the track, reaching a much broader group of our customers during our sponsorship throughout the year.”

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